Marco Tenerini

THE ESSENTIALS

I am a commercial, marketing and export professional dedicated to the micro, small and medium enterprises of Wine, Food & Beverage, Tourism. And an emotional Storyteller about Tuscany!

Example of RESULTS of a three-year consultancy as a Temporary Manager in a winery and agritourism business: turnover + 300%, from 0 to 32 exclusive contracts with importers in 32 foreign countries, press review quintupled.
I have always used the digital media for commercial practice.

I coordinate projects and integrated consultancies with all the players in the marketing and commercial communication system, digital and traditional, such as web agencies, social networks (I Love Italian Food’s Ambassador Toscana, over 2,000,000 Facebook fans), logistics dedicated to Food & Wine, photographers, lawyers.

Former e-commerce teacher in Higher Colleges and Universities, author of Adiconsum’s book: “Guida al corretto Business in rete per le imprese”, co-author Regione Toscana’s e-book “Storie di Piatti” for EXPO 2015.

Download my Curriculum Vitae HERE

SOMETHING EXTRA

MARKETING and COMMERCIAL expert in the areas of WINE, FOOD & BEVERAGE and TOURISM
TRAINING COURSES for marketing and business operators in the company
EXPORT, MARKETING and SALES
Search for foreign clients – Contracts – Market analysis – Marketing organization – Market diversification and internationalization – Product redefinition – Collaboration with ITA (Italian Trade Agency) and other public organisations – B2B e B2C e-commerce – Use of Web and Social marketing and sales channels.

MARKETING and COMMERCIAL expert in REAL ESTATE area – MARKETING and SALES
Market analysis, collaborations in international networks – Direct management of negotiations for the purchase and sale of farms, wineries, and luxury and vintage properties, aimed at the foreign market. Technical, tax and commercial consultancies for prospect buyers of wineries.

MAIN WORKING EXPERIENCES and COMMUNICATION

– Creator of the first totally Italian e-commerce system (over 1,000 packages installed).
– Former e-commerce teacher in high schools and universities.
– Author of the book published by Adiconsum: “Guide to correct business on Internet for businesses”.
– Co-author of the E-book published by Regione Toscana “Storie di Piatti” for EXPO 2015.
– Professional italian legal qualifications for “Food sales” and “Restoration”.
– Former owner of a retail store of typical Tuscan products – Food & Beverage plus Non Food, in Milan.
– Former Marketing and Export Manager in important wineries.
– Manager of my own information site and B2B e-commerce with “Tuscany” theme.
– Collaborate with the most important actors of the “e-commerce system” as IT companies for the creation of sites, social networks (I Love Italian Food, over 2,000,000 fans on Facebook), logistics specialists dedicated to food-wine, photographers , law firms.

Articolo anche in - Article also in: Italian