Chronicle of an announced success (and indeed underestimated) for Cibus fair, 2014, and the chronicle of same success, at least for contacts to be developed, for exhibiting companies.
The 20 kilometers of the queue that every morning clogged in both directions magnificent A1 Autostrada del Sole (in the eyes of foreign visitors certainly more a country lane than an highway … but here should we talk about of strategic infrastructure projects … plus, the real VIP arrived by helicopter, so …) were already an announcement …
And they were expecting 10,000 buyers came … but 12,000 of them were really there and visitors (67,000) increased by 12% compared to the previous edition.
The many exhibitors that I interviewed, both veterans of previous editions, both in their first Cibus, confirmed the positive impression: they have received a lot of contacts, many unplanned from which they were “discovered” just at the fair, and reasonably divided halfway between foreign and Italian – all very careful, of course, in reaffirming that turn into sales fair contacts is not easy, but still a great beginning – even considering that most of my interlocutors are small businesses (not to speak of the size of a Barilla …) and that some of them were at their first exit off the island (in one case, Pastry Pellegrini island of Giglio, literally …).
Keeping up with the numbers, 2,700 exhibitors (2,100 in 2010, 2300 in 2012) and 950 accredited press (including me …).
To monetize a lot of good things for communication and rise from the current 26 billion-33 billion of exports (depending on the source) to more than 70 estimated possible, you will need the financial and institutional support to businesses and the fight against counterfeiting on foreign markets (insurance and projects have come from the Minister of Agriculture, Maurizio Martina, and the Deputy Minister of Economic Development, Charles Calenda) …
I say that it is particularly important so much activity, on site, abroad and especially online (since there is no doubt and well documented that by now the global market are managed through digital communication…), by individual companies (leaning – for obvious considerations of cost / benefit – in no-profit realities as I Love Italian Food, or institutions like ICE-Italian Trade Promotion Agency or the type of Toscana Promozione, which I have verified on the field to be exceptionally efficient and effective).
#cibus #cibusland #iloveitalianfoodfuorisalone #fuorisaloneilif I LOVE ITALIAN FOODl @cibusinternationalfoodexhibition @tuscanyamodomio #tuscanyamodomio #food @food #madeinitaly
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