Lifestyle & Events

Final balance for CIBUS International Food Exhibition 2014: development and internationalization of Italian agri-food companies


Chronicle of an announced success (and indeed underestimated) for Cibus fair, 2014, and the chronicle of same success, at least for contacts to be developed, for exhibiting companies.

The 20 kilometers of the queue that every morning clogged in both directions magnificent A1 Autostrada del Sole (in the eyes of foreign visitors certainly more a country lane than an highway … but here should we talk about of strategic infrastructure projects … plus, the real VIP arrived by helicopter, so …) were already an announcement …

And they were expecting 10,000 buyers came … but 12,000 of them were really there and visitors (67,000) increased by 12% compared to the previous edition.


The many exhibitors that I interviewed, both veterans of previous editions, both in their first Cibus, confirmed the positive impression: they have received a lot of contacts, many unplanned from which they were “discovered” just at the fair, and reasonably divided halfway between foreign and Italian – all very careful, of course, in reaffirming that turn into sales fair contacts is not easy, but still a great beginning – even considering that most of my interlocutors are small businesses (not to speak of the size of a Barilla …) and that some of them were at their first exit off the island (in one case, Pastry Pellegrini island of Giglio, literally …).

Keeping up with the numbers, 2,700 exhibitors (2,100 in 2010, 2300 in 2012) and 950 accredited press (including me …).


To monetize a lot of good things for communication and rise from the current 26 billion-33 billion of exports (depending on the source) to more than 70 estimated possible, you will need the financial and institutional support to businesses and the fight against counterfeiting on foreign markets (insurance and projects have come from the Minister of Agriculture, Maurizio Martina, and the Deputy Minister of Economic Development, Charles Calenda) …

I say that it is particularly important so much activity, on site, abroad and especially online (since there is no doubt and well documented that by now the global market are managed through digital communication…), by individual companies (leaning – for obvious considerations of cost / benefit – in no-profit realities as I Love Italian Food, or institutions like ICE-Italian Trade Promotion Agency or the type of Toscana Promozione, which I have verified on the field to be exceptionally efficient and effective).

#cibus #cibusland #iloveitalianfoodfuorisalone #fuorisaloneilif I LOVE ITALIAN FOODl @cibusinternationalfoodexhibition @tuscanyamodomio #tuscanyamodomio #food @food #madeinitaly

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About the author

Marco "Doctor Tuscany" Tenerini

Food & Wine Professional Marketing Consultant years before Facebook, I’m blending digital marketing and traditional techniques. As an Export Manager I sold 1,500,000 bottles a year of Tuscan wine and visited 36 countries. Today I help Food & Wine companies in web marketing and commercial communication. Creator of the first Food e-commerce system in Italy, winner of the Golden Triangle for the best food sites. I have taught in Universities and High Schools and wrote the book "Guide to correct business on the web for companies" (Ed. Adiconsum). Storyteller in "Storie di Piatti" (Ed. Regione Toscana) for EXPO 2015. Expert in cooking, wines, story and histories, food photography and Paladin of Made in Tuscany. Emotional marketing and commercial concreteness: as I once was a Fashion Designer, I bring in the consultancy fantasy, passion and look to the future ... and as I served as an Officer in the Army special corp Carabinieri, organization, ethical sense, seriousness ... and the tie!