Marketing

Why Italian Wines Are Not No. 1 In Hong Kong And China – on Forbes.com

Chianti Classico Il Grigio San Felice Wine Enthusiast Best Wine in the World 2015
Chianti Classico Il Grigio San Felice Wine Enthusiast Best Wine in the World 2015

OK … amazing, here it is perhaps the most important Eastern journalist in the Food & Beverage world that explains the business disadvantages which we make ourselves, and also explains how to get out there … Of course when I try to explain to producers to invest in the “pairing” with local cuisines joined to the image of Italian Style … never mind! We are on the old ways! And then we are overtaken by the Spaniards as well, and they do well!

http://www.forbes.com/sites/jeanniecholee/2016/04/08/why-italian-wines-are-not-1-in-hong-kong-china/#1f0b88c345e4

Articolo anche in - Article also in: Italian

About the author

Marco "Doctor Tuscany" Tenerini

Food & Wine Professional Marketing Consultant years before Facebook, I’m blending digital marketing and traditional techniques. As an Export Manager I sold 1,500,000 bottles a year of Tuscan wine and visited 36 countries. Today I help Food & Wine companies in web marketing and commercial communication. Creator of the first Food e-commerce system in Italy, winner of the Golden Triangle for the best food sites. I have taught in Universities and High Schools and wrote the book "Guide to correct business on the web for companies" (Ed. Adiconsum). Storyteller in "Storie di Piatti" (Ed. Regione Toscana) for EXPO 2015. Expert in cooking, wines, story and histories, food photography and Paladin of Made in Tuscany. Emotional marketing and commercial concreteness: as I once was a Fashion Designer, I bring in the consultancy fantasy, passion and look to the future ... and as I served as an Officer in the Army special corp Carabinieri, organization, ethical sense, seriousness ... and the tie!